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Built in a farmyard, Araco originally produced only steel frames and sheets, until it bean the pilot production
of bodies for SA model passenger cars at the request of Toyota Motor Corporation.
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Foundation of Arakawa Sheet Metal Works
| In 1946, soon after the end of World War II, entrepreneur Gihee Arakawa quit the automotive division of Toyoda Automatic Loom Works (new Toyota Motor Corporation), and founded Arakawa Sheet Metal Works in Nagoya's Minami ward. Most of the company's work was in the restoration and repair of automotive components, using the sheet-metal working techniques Arakawa had learned at Toyota. This was vital work in Japan, which suffered from a postwar shortage of materials. About a year after starting business, Toyota Motor Co., Ltd. (now the Toyota Motor Corporation) founder Kiichiro Toyoda showed up at the factory on day and asked Gihee whether he was interested in pilot production of auto bodies for Toyota. |
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| Gihee initially refused, stating that he lacked the equipment and engineers, but after another persuasive request, he decided to acquiesce and build three prototype bodies for the SA model passenger car. Gihee had two months to deliver the prototypes. With only 18 engineers, Gihee and his employees toiled night and day in his ill-equipped factory. With nothing but rough 1:5 scale drawings, the men hammered the sheet metal into shape relying on intuition and experience. After much hard effort, the three prototype bodies were completed and delivered without incident. This success led Gihee to act on the advice of Toyota that he incorporate, and on July 24, 1947, he incorporated Arakawa Sheet Metal Works, forming the corporation Arakawa Sheet Metal Industries Co., Ltd. |
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Manufacture of Automotive Interior Components Commences
After its success with pilot auto production, Arakawa Sheet Metal began the full-scale production of auto bodies. At the time, it was common for automakers to build chassis, and have body makers build the bodies, and Gihee traveled around Japan doing sales, gradually winning more and more orders.
As this was going on, in 1949 the company began producing automotive interior components under the guidance of Toyota interior engineers. The first auto-interior component to go into full-scale production was a seat for the Toyopet Crown, the first car to be made entirely in Japan. Toyota began selling the car in 1955. At the time, the company's maximum production was about 10 sets per day. During the winter, when the leather would stiffen, the workers would spread the leather in the sun over galvanized iron sheets to make it supple before working it. The Toyopet Crown sold well, and Arakawa Sheet Metal responded by building a mass-production readiness. |
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Land Purchases Anticipating the Era of Mass Production
In the late 1950s and early 1960s, Japan's auto industry kept growing without a pause. Arakawa Sheet Metal was no exception: buoyed by Toyota's export strategy, demand for Land Cruiser vehicles soared. This model came to account for over 60% of Toyota's exports, and sales continued to climb.
Then in 1961, Gihee decided to take on another major challenge: he would build a factory in Yoshiwara (city of Toyota). Based on his experience to date, he knew that in order to mass produce auto bodies, he would need a large piece of property for his factory. An in fact, the property for his new factory was 200,000 square meters (nearly 50 acres). At a time when typical monthly production was around 400 cars, this scale was an order of magnitude larger than anything prior. Gihee was confident that increasing motorization would eventually call for mass production, and took a major gamble with the construction of his new factory. Gihee's confidence was not misplaced: his gamble paid off, and enabled Araco's huge success. |
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Prototype Amphibious Vehicle
Gihee's vision for the automobile knew no bounds. In 1975, he decided to fulfill that vision by developing an amphibious car. Basing his design on the Land Cruiser, Gihee's plan was to have five engineers complete the vehicle in two months. But the engineers were continually rushed; with no drawings, they would take Gihee's verbal instructions on what he wanted, and complete it by the next morning. After the prototype was complete, they took it to Kuragaike Lake in Toyota City for a test drive. As the team looked on, the car went through its paces beautifully. It succeeded at traveling over water for a full hour. Coming back on land, however, it slipped from the hook on the rope winch and sank. The prototype was hauled out of the water, but Gihee did not instruct his engineers to try again. Although Gihee's vision was never fulfilled, the pioneering spirit of attempting to build a futuristic vehicle would have a major impact on the later vision of Araco, both in terms of vehicles and interiors.
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The Drive to Become a Solution Provider
| The bursting of Japan's speculative bubble economy was a great blow to all sectors of industry, including automobiles, and its impact affected the lives of all of society. Against the background of a severe recession, Araco needed to set itself apart from other manufacturers. As Japanese companies shifted production overseas, Japanese industry was becoming hollowed out. Gihee responded by further boosting his company's technology-development initiatives. The manufacturing industry had reached a stage where product engineering alone was not enough; companies' survival depended on the ability to offer development-oriented solutions, building on a base of strong technology-development capabilities. The company saw a supreme necessity to leverage its strong development capabilities in each field, transforming itself into a solution provider selling technology, as well as developing unique products. In 1997, it launched sales of the Everyday. This original product, developed and produced independently as a concept car, was one example of the company's commitment to its new vision. |
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Tackling new challenges is risky, but the Araco spirit pioneered by Gihee was infused in his company's DNA. |
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